Worked on design briefs, design updates, tech packs, color VLPs, and color presentations. Oversaw color design for Men's and Women's socks Winter 22' to Spring 23'. Worked closely with Development, Concept and Footwear team to ensure alignment between Apparel, Footwear and Accessories.
Anticipating lululemon's first ever footwear collection to gain a lot of traction, it was important that we offered a head to toe look for our guest. Socks are the highlighted accessory that brings apparel and footwear together. Colors and styles were strategically chosen to elevate footwear and apparel.
To inject more fun into lululemon's casual line of socks, new graphics, embroideries and dye techniques were executed.
The holiday season consisted of a new style and seasonal color updates. The ribbed fuzzy sock was and lurex striped sock were new developments for this season.
lululemon launched a new Hike apparel and accessory collection Fall 22". Socks introduced this new style to sit alongside the collection. Performance features were thoughtfully integrated.
Coloring run socks came with an extra challenge due to the transparency of the knit layers. Body, plating and elastic yarns were carefully chosen to highlight mesh patterns or reveal another color when stretched.
Daily Stride Redesign
Daily Stride, lululemon's line of casual socks, looked too similar to Power Stride, their performance line. Design was asked to re-imagine Daily Stride. The revision features bolder, more visible branding.